BING
Software giant Microsoft grabbed the market’s attention with their new search engine named “Bing”. Microsoft termed it as a ‘Decision engine’ and it would help customers to make better decisions. Microsoft has been testing this search engine internally under the name “Kumo” for several months, and now it introduced with new name “Bing”. In addition, it is the replacement for Microsoft’s ‘Live search’ . This service is available at www.bing.com, and it will be competing with other search engines Google and Yahoo in the future.
FEATURES
Microsoft introduced “Bing” as a Decision engine, and it includes many features. An important features of the Bing is that the “Explorer pane” which is the list of search suggestions located on the left side of the search results. It also includes the ability to Save & Share search histories via Windows Live SkyDrive, Facebook, and e-mail. Other features is that ‘auto competes‘ feature, which is similar to Google, and it offers a minimalist results page and acceptable results. Bing is a better solution for shopping searches, trip planning, health care queries and finding a local business. It also includes many other features that give the best results, presented in a more organized way to simplify key tasks and help to make important decisions faster. Cashback in which we can actually give money back on great products and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price is the other important features of Bing. It also gives a preview of the content of the page rather than just depend on the meta description. In video searches, bing let to watch short previews of videos. Other peculiarities of this search engine is that it censored sex related terms in India and some other countries. In addition to its search tool, it also provides other search offerings including ‘Health’, ‘Images’, ‘Local’, ‘Maps’, ‘News’, ‘Shopping’, ‘Translator’, ‘Travel’, ‘Videos’ and ‘xRank’. From bing ‘Health’, we can get health informations and from ‘Images’ , we can quickly search and display most relevant photos and images of interest. Bing ‘Local’ searches local business listings with business details and reviews. From the Bing ‘Maps’ we can search for businesses, addresses, landmarks and street names worldwide, and can select from a road-map style view, a satellite view or a hybrid of the two. Bing ‘News’ is a news aggregator and from this, we got online news. Bing ‘Shopping’ lets user search from a wide range of online suppliers and marketer’s merchandise for all types of products and goods. Bing ‘Translator’ allows the users to translate texts or entire web pages into different languages. Bing ‘Travel’ searches for airfare and hotel reservations online and predicts when is the best time to purchase them. Bing ‘Video’ allows the user to quickly search and view videos online from various websites. It is also providing a short preview of the videos and Bing ‘xRank’ allows the users to search for celebrities, musicians, politicians and bloggers and also read short biographies and news about them and track their trends or popularity rankings. Another feature ‘Bing Mobile’ allows the users to conduct search queries on their mobile devices either via the mobile browser or a down loadable mobile application.

