VOLKSWAGEN BEETLE
Europe’s largest car maker Volkswagen is now ready for launching its most awaited luxurious small car ‘Volkswagen Beetle’ in the Indian market. Volkswagen’s this people’s car will be hit on the Indian roads in December, 2009. Beetle is popularly known as a ‘bug’, and it would be importing from company’s Mexican plant for sale in Indian markets. Beetle comes with 9-litre TDI engine coupled with either a standard five-speed manual transmission or an optional six-speed automatic. It will be available as a coupe or convertible, and it is based on VW Golf platform. It’s functional features includes rain sensors, cruise control, rear parking sensors, remote keyless entry, 16 inch alloy wheels, a tilt and telescoping steering wheel, and a premium audio system with a CD/MP3 player, an auxiliary audio jack and satellite radio.Its advanced safety features will include ABS (anti-lock brake system), traction control, anti-skid system, stability control and dual airbags. Four passengers can be seated comfortably in this classic vehicle. The price of this car is expected in the range of Rs 18-20 lacs. Volkswagen has already sold its luxury sedans ‘Passat‘ and ‘Jetta‘ in Indian market. Now it is ready for competing with other C-segment hatchback cars with their new luxury small car ‘Beetle’. To attract Indian customers, Volkswagen India is starting the strong advertisement campaigns in both print and electronic media.
VOLKSWAGEN INDIA
‘ Volkswagen’ is the famous car manufacturer in Germany. It is a number one car maker in Europe, and it is well known for its extraordinary services and high customer satisfaction. It started its operation in India in 2006 and build a production plant in Pune in Maharashtra. Initially, it brought locally produced vehicles to the Indian market and later the supply of Volkswagen Passenger Cars increased. Then the Group has established a separate Indian sales company in 2007 named “Volkswagen Group Sales India Private Limited”, which distributed locally manufactured and imported vehicles in India. They launched three latest models namely VW Passat Highline DSG S, VW Passat Highline DSG, and VW Touareg in India. With the vehicles safetty features, size and drive technologies, this company made a huge success in the Indian market.

